brand definition

What a ‘Brand’ Is and 3 Reasons to Care – Now.

Posted on Posted in brand strategy, building industry, culture, marketing, real estate, social media

what is a ‘brand’?

A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.

However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.

Why people choose their home

Posted on 1 CommentPosted in building industry, economy, marketing, real estate

Location-Location-Location. Ok -sure, but let’s get more specific.  Recently, the National Building Museum concluded a survey to better understand how people interact with the built environment – your home, neighborhood, and city. The initiative was called Intelligent Cities and delves into the subject of home choice.  They added a new spin with the opening questions:    “What were […]

Great Place | High Line: Land Re-use at its Best

Posted on Posted in building industry, economy, great places

“a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday.  hello high line park , nyc What started in the 1930s as a rail freight line lifted 30 feet over New York’s Manhattan known as the High Line, became a public eyesore in the mid-1990’s.  A story that could have sadly […]

great places and brands connect emotionally. meet replay.

Posted on Posted in brand strategy, great places, marketing

“a great place” – a series of engaging spaces for consideration…perhaps inspiration for the people who build spaces everyday.  meet replay Replay, an Italian denim company, reaches new heights in brand experience in their stores and view them as key to developing & quickly conveying their brand.  The company seeks to redefine the traditional concept of a store as a mere […]

how remarkable is your brand?

Posted on Posted in brand strategy, building industry, marketing, social media

Is your brand “remarkable” ?   A huge question that in today’s marketplace really asks “Are you engagingly marketable?” Communication is now overflowing with irrelevant clutter;  providing instant transparency; and social media allows everyone to comment with just a click.  For this environment – let’s redefine the word “remarkable”. “re·mark·a·ble:(adj) worthy of remarking on.”     If something is remarkable –    talking about it, actually makes you more interesting .  Let […]