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HM-2 | marketing development

Tag: US Open of Surfing

When Surf City becomes NikeTown: 5 lessons in awesome brand experience

Posted July 21, 2011July 27, 2012 Holly McKiePosted in brand strategy, marketing

I may live in one of the most branded towns in the U.S.. Afterall, Huntington Beach threw-down with Santa Cruz  to capture the trademark on “Surf City USA” .  However – every year about this time, the big guns come to town with the US Open of Surfing and school everyone on brand experience. It’s about that time again […]

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