Great Place | High Line: Land Re-use at its Best

Posted on Posted in building industry, economy, great places

“a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday.  hello high line park , nyc What started in the 1930s as a rail freight line lifted 30 feet over New York’s Manhattan known as the High Line, became a public eyesore in the mid-1990’s.  A story that could have sadly […]

how remarkable is your brand?

Posted on Posted in brand strategy, building industry, marketing, social media

Is your brand “remarkable” ?   A huge question that in today’s marketplace really asks “Are you engagingly marketable?” Communication is now overflowing with irrelevant clutter;  providing instant transparency; and social media allows everyone to comment with just a click.  For this environment – let’s redefine the word “remarkable”. “re·mark·a·ble:(adj) worthy of remarking on.”     If something is remarkable –    talking about it, actually makes you more interesting .  Let […]