We’ve all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds. Here’s a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.)
Part of “a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday. “How much design is too much design?” – the on-going challenge in building any product, including places. At the end of the day, development is a business and a major economic driver with employees, suppliers, contractors and […]
Below are a few of the brands in real estate that really “get social media” and why they are so engaging. (To find these inspiring examples, the following were reviewed: public builders, 2010 JD Powers listed builders for Southern California and their top regional builders and more.)
some social homebuilders…
what is a ‘brand’?
A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.
However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.
Location-Location-Location. Ok -sure, but let’s get more specific. Recently, the National Building Museum concluded a survey to better understand how people interact with the built environment – your home, neighborhood, and city. The initiative was called Intelligent Cities and delves into the subject of home choice. They added a new spin with the opening questions: “What were […]