what creates brand perception | a look at lambert ranch

Posted on Posted in brand strategy, building industry, marketing, real estate

We’ve all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds. Here’s a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.)

1111 Lincoln Road brand

Great Place | a sexy parking garage where design is the brand

Posted on 1 CommentPosted in brand strategy, building industry, economy, great places, marketing, real estate

Part of “a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday.  “How much design is too much design?” – the on-going challenge in building any product, including places. At the end of the day, development is a business and a major economic driver with employees, suppliers, contractors and […]

brand definition

What a ‘Brand’ Is and 3 Reasons to Care – Now.

Posted on Posted in brand strategy, building industry, culture, marketing, real estate, social media

what is a ‘brand’?

A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.

However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.

Why people choose their home

Posted on 1 CommentPosted in building industry, economy, marketing, real estate

Location-Location-Location. Ok -sure, but let’s get more specific.  Recently, the National Building Museum concluded a survey to better understand how people interact with the built environment – your home, neighborhood, and city. The initiative was called Intelligent Cities and delves into the subject of home choice.  They added a new spin with the opening questions:    “What were […]