how people really shop and a few marketing insights

Posted on 2 CommentsPosted in culture, marketing, social media

Today people shop and buy differently thanks to the internet – unsurprising.  However when two landmark studies quantify the process of shopping,  some surprises that have big implications to marketing emerge. Let’s start with the old thinking to better understand what’s new.   (Will it be “Fun”?  Of course it will. ;) BOTTOM-LINE: Marketers need to […]