social media – in real life…

Posted on 4 CommentsPosted in brand strategy, building industry, marketing, social media

Perhaps you  know someone who shuns social media,  but doesn’t really understand what it is they are rejecting.  Then there are those who recognize the various social media names – enjoy Facebook perhaps – but they are still a bit fuzzy on what people use the various channels for. They know something interesting is happening… […]

how remarkable is your brand?

Posted on Posted in brand strategy, building industry, marketing, social media

Is your brand “remarkable” ?   A huge question that in today’s marketplace really asks “Are you engagingly marketable?” Communication is now overflowing with irrelevant clutter;  providing instant transparency; and social media allows everyone to comment with just a click.  For this environment – let’s redefine the word “remarkable”. “re·mark·a·ble:(adj) worthy of remarking on.”     If something is remarkable –    talking about it, actually makes you more interesting .  Let […]