how people really shop and a few marketing insights

Posted on 2 CommentsPosted in culture, marketing, social media

Today people shop and buy differently thanks to the internet – unsurprising.  However when two landmark studies quantify the process of shopping,  some surprises that have big implications to marketing emerge. Let’s start with the old thinking to better understand what’s new.   (Will it be “Fun”?  Of course it will. ;) BOTTOM-LINE: Marketers need to […]

social media – in real life…

Posted on 4 CommentsPosted in brand strategy, building industry, marketing, social media

Perhaps you  know someone who shuns social media,  but doesn’t really understand what it is they are rejecting.  Then there are those who recognize the various social media names – enjoy Facebook perhaps – but they are still a bit fuzzy on what people use the various channels for. They know something interesting is happening… […]