brand strategy, building industry, marketing, social media

Buyer Personas – How brands ‘get personal’

If you know your customer, you can do great things. If you don’t -well… Creating Buyer Personas is the first step to an effective marketing & content strategy. Understanding your customers’ wants and needs gives you the opportunity to create something that wows customers & is valued While this post is slanted to real estate development and the home building industry, the approach crosses categories and gets to the heart of what business should be based on – The Customer.

brand strategy, building industry, marketing, real estate

what creates brand perception | a look at lambert ranch

We’ve all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds. Here’s a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.)

brand definition
brand strategy, building industry, culture, marketing, real estate, social media

What a ‘Brand’ Is and 3 Reasons to Care – Now.

what is a ‘brand’?

A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.

However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.