What we do

If you are creating a planned community, we are effectively your marketing director and on your side.

We adore land acquisition and planning support. Brand development and 'next-level' master marketing are passions.

What's your situation? Candidly, we'll let you know if we can deliver at the highest level - or where to find it.

Over the years, I have worked with the premier consultants in our industry.
Now having had the opportunity to work with you, I consider you to be one of the best.
Holly, I had always heard you were good, but I never expected the depth of insight that you bring to the table.
Mark Kehke, Managing Director,  Pacific Ventures Management LLC

 

Our Clients

Masterplans we’ve had the honor to work on

ALTAIR -Temecula, CA
BRESSI RANCH -Carlsbad, CA
COTO DE CAZA -Orange County, CA
ESCENA -Palm Springs, CA
GREER RANCH -Murrieta, CA
HARVESTON -Temecula, CA
LADERA RANCH -Orange County, CA
LIBERTY -West Sacramento, CA
LYTLE CREEK RANCH -Rialto, CA
RANCHO MISSION VIEJO -Orange County, CA
RIGHETTI -San Luis Obispo, CA
ROSENA RANCH -San Bernardino County, CA
SUMMERLY -Lake Elsinore, CA
TERRAMOR -Temescal Valley, CA
THE LAKES AT CENTERRA -Loveland, CO
WAIAWA -Oahu, Hawaii

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Our brand

Every brand has a personality. Here’s ours.

Candid & Transparent.  Our clients hire us for our honest opinion. We openly share it, every time. 

Detailed. Handy in revenue analysis and well…everything.

Innovative. We like to suggest new concepts in design & technologies. The unexpected can be great.

Caring. We want the best for our clients and we’ll do what it takes -within reason – to achieve their goals.

Holly McKie, Principal, HM-2

20+ years of marketing planned communities. First with Lennar Communities , then with Rancho Mission Viejo and now with HM-2.

We knew Holly from her Lennar Communities days.
When we needed help on our 5,000+ home masterplan entitlement –
she delivered.
Bottom-line, if Holly takes on your project, you couldn’t ask for better.
Ron Pharris, Chief Executive Officer, Lytle Development

 

Ready? Get in touch >

hello@hm-2.com
949 275 0604
412 Olive Avenue, Suite 304, Huntington Beach, CA 92648 USA

Our Blog

Creating Amenities – a Model to get “Beyond the Pool”. Part 1

Several  months ago… I was sitting in an amenity workshop. I had come to present key customer segments motivation and macro-trends as the foundation for a community amenity program. When the workshop portion began, the client leadership came back with “ok are we going to have a BIG club like so & so …OR something […]

Social media marketing

Social Media Marketing & the “2-way conversation”…with pictures.

By now everyone with 3 miles of a ‘marketing-type’ has heard the much bantered term “2-way conversation”. Yes it was buzzy & now a touch tedious. STILL, it is oh-so-surprising how many brands demonstrate confusion on the concept. Below is a review of the concept to inspire teams to take their social media marketing to even higher levels.

Buyer Personas – How brands ‘get personal’

If you know your customer, you can do great things. If you don’t -well… Creating Buyer Personas is the first step to an effective marketing & content strategy. Understanding your customers’ wants and needs gives you the opportunity to create something that wows customers & is valued While this post is slanted to real estate development and the home building industry, the approach crosses categories and gets to the heart of what business should be based on – The Customer.

See all our ...rants :)