Local Economy Over National The 2018 RCLCO Momentum Index of For Sale Housing is now out. The nationally recognized research firm’s Index shows which US housing markets have local economic fundamentals than tend to have greater cyclical impacts than those of national or regional fundamentals. (“US Recession-proof” may be too strong a term – or is […]
Several months ago… I was sitting in an amenity workshop. I had come to present key customer segments motivation and macro-trends as the foundation for a community amenity program. When the workshop portion began, the client leadership came back with “ok are we going to have a BIG club like so & so …OR something […]
We’ve all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds. Here’s a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.)
Part of “a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday. “How much design is too much design?” – the on-going challenge in building any product, including places. At the end of the day, development is a business and a major economic driver with employees, suppliers, contractors and […]
Below are a few of the brands in real estate that really “get social media” and why they are so engaging. (To find these inspiring examples, the following were reviewed: public builders, 2010 JD Powers listed builders for Southern California and their top regional builders and more.)
some social homebuilders…
what is a ‘brand’?
A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.
However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.
Location-Location-Location. Ok -sure, but let’s get more specific. Recently, the National Building Museum concluded a survey to better understand how people interact with the built environment – your home, neighborhood, and city. The initiative was called Intelligent Cities and delves into the subject of home choice. They added a new spin with the opening questions: “What were […]