“US Recession-Proof” Housing Markets? Where are they?

Posted Leave a commentPosted in building industry, economy, real estate

Local Economy Over National The 2018 RCLCO Momentum Index of For Sale Housing is now out.  The nationally recognized research firm’s Index shows which US housing markets have local economic fundamentals than tend to have greater cyclical impacts than those of national or regional fundamentals. (“US Recession-proof” may be too strong a term – or is […]

Creating Amenities – a Model to get “Beyond the Pool”. Part 1

Posted Leave a commentPosted in great places, marketing, real estate

Several  months ago… I was sitting in an amenity workshop. I had come to present key customer segments motivation and macro-trends as the foundation for a community amenity program. When the workshop portion began, the client leadership came back with “ok are we going to have a BIG club like so & so …OR something […]

what creates brand perception | a look at lambert ranch

Posted Posted in brand strategy, building industry, marketing, real estate

We’ve all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds. Here’s a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.)

1111 Lincoln Road brand

Great Place | a sexy parking garage where design is the brand

Posted 1 CommentPosted in brand strategy, building industry, economy, great places, marketing, real estate

Part of “a great place” – a series of engaging spaces for consideration…and perhaps inspiration for the people who build places everyday.  “How much design is too much design?” – the on-going challenge in building any product, including places. At the end of the day, development is a business and a major economic driver with employees, suppliers, contractors and […]

brand definition

What a ‘Brand’ Is and 3 Reasons to Care – Now.

Posted Posted in brand strategy, building industry, culture, marketing, real estate, social media

what is a ‘brand’?

A Brand – is what people perceive about a product or a company. It’s everything that’s been heard, seen…felt about it. It’s your reputation from yesterday & today. To really get this – If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively – that’s worth something to your bottom-line. It’s known as positive brand equity.

However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.

Why people choose their home

Posted 1 CommentPosted in building industry, economy, marketing, real estate

Location-Location-Location. Ok -sure, but let’s get more specific.  Recently, the National Building Museum concluded a survey to better understand how people interact with the built environment – your home, neighborhood, and city. The initiative was called Intelligent Cities and delves into the subject of home choice.  They added a new spin with the opening questions:    “What were […]